Doodler's Diary

Work Lab

We Walk the Talk. Explore some of our recent marketing & branding work See more….

Plan Social Media

Seeking creative inspiration/intervention? Plan a Social Media with us and join in on the fun See more….

Client Testimonial

A very creative team and have come with some awesome campaigns for Mivi. See more….

Mivi ThunderBeats- Breaking New Frontiers!

Using digital advertising to generate buzz

We started, as we so often do, with research that lead to a strategy for reaching the demographic who would love ThunderBeats the most. Accordingly, we devised a strategy that would help drive demand for ThunderBeats from both regular consumers and also audiophiles and tech-enthusiasts. Our quirky strategy involved bigging up the brand name through a mix of captivating advertisements, quirky product packaging, website promotions, & riveting videos, full of little engaging surprises. Thereafter, by building up their identity & defining the brand in the crowded headphone segment, we managed to make ThunderBeats stand out while also propelling them into the undisputed bestseller in its price range.

Bluestar Website Revamp and Mood Photography

A Launch. An Extension.

A Re-imagination.

BlueStar challenged us to elevate their brand while staying true to their spirit. We were of the opinion that a website built around Diamonds should be just as appealing and inviting as the Diamond itself. From the subject matter to the headlines, to the message delivery, we designed everything to be remarkably simple. The whole idea was to construct a website that feels easy to navigate and understand, yet immersive, drawing you into an endlessly-moving utopia.

Their website revamp drew on the strengths of our mood photography and we combined that imagery with an easy to use navigation for the website. Through engaging mood photography, we romanced the diamond textures with indulgent close-ups of the sparkling gems. That, combined with a unique visual and verbal language, helped us in developing a quirky website with which customers would be eager to engage. From gorgeous photography that elevates these special marvels of nature to riveting content that celebrates the journey of a diamond, we were able to weave an irresistible story around the origins of diamonds.

Revamping Ascent Meditech’s Website

Orchestrating a brand turnaround.

Ascent was in need of a refresh—a once undisputed category leader was now competing with new, digital-first players. Ascent made a name for itself around wellness and health aid products, but the younger generation – especially the Gen-X and millennials – weren’t aware of their presence. But in a brutally competitive category where brands can easily get lost, Ascent was in need of an overhaul that could help them effortlessly stand out from the noise and provoke curiosity and desire for their offerings. In addition, we wanted to keep the website both simple and iconic. It had to exist across an incredibly wide range of categories – from Mobility, Wound-Care, Mobility to Pediatric care – so we needed a unified and interactive website that allowed each product to shine on its own.

We partnered with them to revamp and radically reinvent their company website. The challenge was to streamline the website, clear the clutter, and make their products relevant to today’s audiences. Along with a complete rebrand and updated site, we also worked on the content, color palette, typefaces, and imagery in a bid to modernize Ascent’s image. The rebrand also included their Flamingo range of products which helped give the organization a look befitting its innovative namesake while re-establishing Ascent as the trusted name in lifestyle products.