Doodler's Diary

Work Lab

We Walk the Talk. Explore some of our recent marketing & branding work See more….

Plan Social Media

Seeking creative inspiration/intervention? Plan a Social Media with us and join in on the fun See more….

Client Testimonial

A very creative team and have come with some awesome campaigns for Mivi. See more….

Mivi ThunderBeats- Breaking New Frontiers!

Using digital advertising to generate buzz

We started, as we so often do, with research that lead to a strategy for reaching the demographic who would love ThunderBeats the most. Accordingly, we devised a strategy that would help drive demand for ThunderBeats from both regular consumers and also audiophiles and tech-enthusiasts. Our quirky strategy involved bigging up the brand name through a mix of captivating advertisements, quirky product packaging, website promotions, & riveting videos, full of little engaging surprises. Thereafter, by building up their identity & defining the brand in the crowded headphone segment, we managed to make ThunderBeats stand out while also propelling them into the undisputed bestseller in its price range.

Refreshing SNS Design & Branding for a Niche Audience

Expanding the appeal of a long-established brand

For years, SNS focused on direct and catalog sales for selling their range of spectacles, sunglasses and contact lenses that appealed primarily to an older demographic. At the beginning of 2017, they recognized the need to transition into the next stage of their growth – Growing their eCommerce sales and expanding their operations to new markets besides Mumbai. However, to do that, they needed to reconfigure & revamp their marketing strategy in order to keep hold of their current customers while also attracting potential customers. We were hired on the strength of our previous digital activation and rebranding campaigns. SNS challenged us to develop a whole new brand identity and communicate their new strategic approach by creating stunning and effective pieces of communication.We started with incremental changes, updated branding, new graphics, printed materials, photo shoots, updated packaging and some new assets to support their traditional sales channels. Additionally, through the strength of our social media expertise, we brought their ideas to life and rolled out this refreshed image with a series of engaging social media & print ad campaigns that showcased a modern visual style and a friendly, conversational brand personality.

Hclub- A Way Forward for Health Care

A new kind of service that offers 2 months of free trial!

HClub is a private limited company co-founded by two health aficionados who were committed to the cause of community building.
HClub is revolutionising patient care in new and exciting ways so that everyone has access to quality, affordable care. By using the power of digital, HClub endeavours to deliver top-notch care efficiently & effectively by offering people with modern, personalised services that patients expect. Knowing that the Indian healthcare sector needed a drastic overhaul added to their determination and resolve.HClub was a product of a culmination of their efforts aimed at improving the quality of life, health, and well-being in India. Additionally, HClub seeks at using technology to improve the healthcare landscape in India.
With the rising use of digitalization in operational processes, HClub aims to unite the healthcare ecosystem in India. They aim at making the process quicker, smoother, and easier to use thus allowing them to serve patients exclusively. Their membership package includes a full suite of services ranging from Monthly health checkups, a dedicated health officer, pick up and drop facilities, monthly health magazines, and diet plans, & scheduling doctor appointments.