Our mission here was to mirror both the brilliance and prominence of the Sheetal Group as one of the world’s leading manufacturers of polished diamonds. But to speak of them only as the leading manufacturer would not suffice their credibility. Thus, our campaign was largely focused on the other sides of the Sheetal group i.e., its reliability and consistency to offer not only top of the line products but at the same time maintaining an unequivocal trust with customers, suppliers and equally within its employees. The presentation of the Sheetal group in our desired manner drove a sound response in the social media sector and the brand is able to boost a strong presence in the digital world.
In an age where emails have become one of the most prominent form of marketing it was obvious to take similar measures for the Sheetal group. Our email marketing campaigns were aimed at building even stronger relationships with customers, leads and past customers.
Our mailers were designed not only to maintain business relations but to knit a bond much deeper than that. And as such frequent campaigns were even carried out to wish our customers on special occasions to let them know that they are a crucial part of the Sheetal family.
At the core a diamond always signifies the undying compassion, commitment, faithfulness and a promise between two humans. The task at hand was something similar. Sheetal Group and its contribution to society was also a deep commitment, a promise and one that had to precisely represented in how it exposed itself to the society and market. Thus, social touch and creatives that exhibited its keenness to be more humane as a brand was executed and has also brought a wonderful response from consumers.
Social Media Posts
Through our social media content we aimed to generate more brand consciousness where the audience would be equally entertained from time to time. We also devised a couple of posts that were aimed at generating awareness about the various products and services that the Sheetal group provide. Also, since the brand’s clientele range from various countries various content were devised to remind them that they will always be a part of this journey and the brand.
Corporate Profile Development
Sheetal Group and its journey has touched the lives of everyone attached to it. This fact alone was enough for us to build a profile that resonated the rich history of this company and its journey, as not only a leading manufacturer but also a brand that lead through values rather than the sole aim to derive profits.