Project Brief
Reliefpad
Relief Pad is a brand associated with reusable sanitary pads in underprivileged countries like Africa, Uganda, Kenya etc. Sanitary products such as pads and tampons aren’t readily available in rural areas, and wherever they are, they’re often expensive. Through an integrated approach to marketing, with a robust strategy at its core, we sought to create awareness, drive trials and generate demand for Relief Pad in a bid to improve menstrual hygiene in low-income countries.
Deliverables
  • Identity Design
  • Packaging
  • Web Design
  • Prints and Publications Design
Packaging to help a social cause
The goal was to challenge a taboo and build a sense of social consciousness by developing logos, brand collateral, and stationeries along with other marketing material. Packaging being a tangible aspect of the brand, we were able to show customers that we care about the brand thus managing to connect with a wide but targeted audience.

ReliefPAd

Creating Awareness Through Comics

ReliefPAd

Print & Publication Collaterals
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ReliefPAd

Web Design
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URL: https://www.reliefpad.net/
Relief Pad Animation Film
We wanted to devise a solution that solves the issue of women’s hygiene by providing them basic education about menstruation. The initiative began by tapping into the curiosity of school-going children by a film revolving around topics around menstruation. Because school going children showed a keen interest in animated films and characters, we felt that we can impart knowledge about the product through the medium of storytelling.

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