Relief Pad is a brand associated with reusable sanitary pads in underprivileged countries like Africa, Uganda, Kenya etc. Sanitary products such as pads and tampons aren’t readily available in rural areas, and wherever they are, they’re often expensive. Through an integrated approach to marketing, with a robust strategy at its core, we sought to create awareness, drive trials and generate demand for Relief Pad in a bid to improve menstrual hygiene in low-income countries.
- Identity Design
- Web Design
- Prints and Publications Design
Packaging to help a social cause
The goal was to challenge a taboo and build a sense of social consciousness by developing logos, brand collateral, and stationeries along with other marketing material. Packaging being a tangible aspect of the brand, we were able to show customers that we care about the brand thus managing to connect with a wide but targeted audience.
Creating Awareness Through Comics
Print & Publication Collaterals
One can take more pride to relate to a cause rather than to a product solely. Relief Pad’s aim was far beyond than just their products, it was to give women a far better understanding of menstrual cycle and to diminish the taboo related to periods. Our range of collaterals (input names of different collaterals used) focuses exactly on that and much more at the same time.
The ignorance and lack of awareness about menstrual hygiene and pads are still evident in low-income nations and rural places. Our website was largely focused to impart valuable information on such relevant topics to make sure the consumers and audience feel like there being taken care of. The design and content also contributed in the brand awareness of Relief Pad and how it has bought a new standard in Lives of woman around the world.
Relief Pad Animation Film
We wanted to devise a solution that solves the issue of women’s hygiene by providing them basic education about menstruation. The initiative began by tapping into the curiosity of school-going children by a film revolving around topics around menstruation. Because school going children showed a keen interest in animated films and characters, we felt that we can impart knowledge about the product through the medium of storytelling.