Life is full of beautiful memories. We wanted to help Thaneites make new, unforgettable memories by making them more special. We developed a series of campaigns for Panacea, a multi-specialty lifestyle hub replete with state-of-the-art facilities such as Gym, Spa & Salon, Terro Cafe Bar and lots more. The objective was to develop riveting content that is both welcoming and compelling. The aim was to bring the brand’s story to life at every touch point giving their potential members a reason to believe, enroll, and ultimately belong.
- Outdoor and Prints
- Brand Collaterals
- Offline Campaign
- Packaging & Publications Design
- Mailer Campaigns
The aim here was to make a difference for the difference makers. We wanted to spread their enthusiasm for the lifestyle brand by creating a series of catchy and punchy invitational campaigns which would egg on potential members into being part of this unique opportunity and reinvigorate their lifestyle.
The task at hand was to create a rich selection of content for viewers which meant that the display had to be big enough to attract attention on the city streets while feeling at home with the existing architecture.
We concentrated on using large-scale typography while relying on the visual language of outdoor signage to grab the customer’s attention and make them interested.
Panacea Umbrella Branding
Just like our lifestyle reflects everything we do; the Panacea lifestyle is about what it has to offer. That’s why it was important to help these individual services create their own space in the existing market, but at the same time to stand apart from the rest of market competitors. This was made possible by branding each platform in a unique way and concentrating on each of their USP’s.
Our mission specifically laid importance to deliver the brands message across the audience. Panacea’s image, its services and products always bring you the closest to a delightful experience and luxury. This image has been accurately represented in profiling and branding during our mission.
For Panacea to be relevant it was important for the Thane audience to know us. As we depended on our OOH campaigns to introduce Panacea, we also curated a list of marketing collateral such as product catalogs, vouchers and coupons to ascertain our audience come to us and continue to choose us for our services.
A series of mailers were created during the festive season inviting customers to explore the brand in more depth, and, in turn, entice excitement and generate traffic to Panacea’s property and social media feeds.We leveraged our rich experience in developing ad-content to build a one-of-a-kind campaign which helped create awareness about the various services they have on offer.