Project Brief
Panacea
Life is full of beautiful memories. We wanted to help Thaneites make new, unforgettable memories by making them more special. We developed a series of campaigns for Panacea, a multi-specialty lifestyle hub replete with state-of-the-art facilities such as Gym, Spa & Salon, Terro Cafe Bar and lots more. The objective was to develop riveting content that is both welcoming and compelling. The aim was to bring the brand’s story to life at every touch point giving their potential members a reason to believe, enroll, and ultimately belong.
Deliverables
  • Outdoor and Prints
  • Brand Collaterals
  • Offline Campaign
  • OOH
  • Packaging & Publications Design
  • Mailer Campaigns

Panacea

#Join Panacea
The aim here was to make a difference for the difference makers. We wanted to spread their enthusiasm for the lifestyle brand by creating a series of catchy and punchy invitational campaigns which would egg on potential members into being part of this unique opportunity and reinvigorate their lifestyle.

Panacea

Panacea

Panacea

OOH Advertising
The task at hand was to create a rich selection of content for viewers which meant that the display had to be big enough to attract attention on the city streets while feeling at home with the existing architecture.

Panacea

OOH Advertising
We concentrated on using large-scale typography while relying on the visual language of outdoor signage to grab the customer’s attention and make them interested.

Panacea

Panacea Umbrella Branding
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Panacea

Brand Profile
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Panacea

Promotional Collateral
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Panacea

Mailer campaign
A series of mailers were created during the festive season inviting customers to explore the brand in more depth, and, in turn, entice excitement and generate traffic to Panacea’s property and social media feeds.We leveraged our rich experience in developing ad-content to build a one-of-a-kind campaign which helped create awareness about the various services they have on offer.

Panacea

Panacea

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