Our branding extended into every aspect of the Kapu Gems experience, from Logo, Tagline, to the design of the pop-up stores at the exhibitionto project a fresh, thoroughly modern sensibility that steered clear of the typically drab done-to-death designs that most people associate with gemstone content.
The Solar plexus Chakra – The Sanskrit word for this chakra is ManiPura Chakra which literally translates to “city of jewels”. The chakra vortex are associated with fire, energy, charge etc.
The fresh identity which we conceived helped the brand achieve the recognition it needed to elevate the brand identity to another level in this intensified competitive landscape.
We wanted to create a thematic stall that seamlessly aligned with the brand design and philosophy. Rather than splashy graphics, we opted for a simple but classy color palette which helped in adding a dimension of elegance and refinement.