We developed and built, an entirely new brand identity for Mivi from ground zero. When we began with the branding project, we approached each phase from a philosophical and highly critical standpoint which resonated with the audience.
Building Brand language
After a lot of homework and brainstorming, we got started with the creative packaging, product videos, and photos. Through powerful and minimal design approach, we helped Mivito become one of the fastest growing player in the country.
Out of the Box Packaging
While stepping in to the audio section our aim was to create a strong impression and to spread the message that we are not regular. A retro packaging was created to bring the premium feel of the product.
Along with the communications for case launch we also created a series of quirky design that goes well with today’s generation.