The Renting House
The Renting House was all about giving women an opportunity to wear labels they have never worn before at a fraction of the retail price. However, when it comes to clothes rentals, people tend to be sceptical and don’t see past the stereotypes. To change people’s perceptions we had to create awareness around the benefits of renting, How it can make you stress free and howyou can enjoy designer clothes everyday.
Rent it. Rock it. Return it.
We reinvigorated the brand identity, we developed a bespoke strategy for content around their social media with specific content pillars, customer targeting, and influence marketing, thus helping grow the brand’s followers by the thousands while improving audience engagement as well.
To bring more engagement in this niche market of renting designer wear we bring #VirtualCloset- A subscription based model where you can choose different subscription as required with a convenient and flawless channel of delivery, alteration, hygiene management, Advance booking etc. Again, you can save more with the subscription than just renting a single garment.
The Renting House has its own uniqueness and we are glad to have nurtured its online presence through advertisements on social media channels and search engines.
#VirtualCloset Extended Campaign
During the Peak season of Indian wedding with the help Social Media influencers we created Insta and Tik-Tok campaigns where they can show their #ShaadiWalaSwag and win a year of subscription for free.
Social Touch Points
Buying a once-a-wear INR 25,000 choli lehenga is not feasible for many people. The Renting House brings to you the advantage of renting garments and saving money at that. Our key responsibility is to promote convenience among our beloved fashionistas.